Mon, 27 Apr | Online Meeting

Online: Fundamentals of Power, Persuasion & Negotiation Strategy (2 sessions)

We all want to be able to negotiate better, so let's start at the beginning; where do people get their power? how do we persuade? and what is the best strategy to negotiate?
Registration is Closed
Online: Fundamentals of Power, Persuasion & Negotiation Strategy (2 sessions)

Time & Location

27-Apr-2020, 12:30 pm
Online Meeting

About the Event


Online Meeting - Video Conference 

- Part 1: 27th April from 12.30 (90 minutes) 

- Part 2: 28th April from 12.30 (90 minutes) 

149 euros for members / 199 euros for non-members 


They say that "everything is negotiable", so why don't we all do it all the time? Mostly that sense of intimidation we feel comes from the lack of knowledge... and there is clearly a 'best practice' way to go about it, so let's start at beginning. By analyzing people's sources of power, we understand how to create additional power of our own and strip it away from our counterpart. Persuasion was written about as long ago as 500 BC by Aristotle who spoke of 'modes of proof' in his work on rhetoric. Walking into a marketing agency today and modes of proof are still spoken about! With the tools of power and persuasion should we immediately start out negotation? NO! at least, not necessarily, because sometimes the best negotiation strategy is to not negotiate! surprised? come and learn more about it in this online training. 

Who should attend?

While negotiation has obvious benefits in our professional lives, it is equally useful for our personal lives! This online training caters to everyone including business executives, entrepreneurs and students. 

Program Objectives

1.  What is Power and where does it come from?

2.  How are we persuaded in the real world?

3.  Uses of persuasion from marketing campaigns to small meetings

4.  Negotiation: do we split the pie? 

5.  When to negotiate

6.  How to negotiate

7.  Opening the deal and closing the deal

Training / Workshop Leader

Prof. Dirk Daenen lectures at universities around the world, including University of Luxembourg, Middlesex University, Vietnam National University & Tongji University in China. He has given seminars at the European Parliament and Commission and assists a range of companies and people on soft skills. 

Registration is Closed

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