Online: Being the Expert: How to write Opinion and Analysis
Time & Location
About the Event
This course will take place in 1 session, with a time duration of two hours.
Date: 19th Nov (09:00-11:00)
Price: 149 euros for members / 229 euros for non-members
(min.4 / max. 10 participants)
The news media need experts. People with experience and expertise in a given field who can explain to readers what the relevance, impact and consequence of an event, policy, or proposal will be. Ideally they provide a unique analysis on the issue - and a viewpoint that challenges, enlightens or entertains. This course prepares you to become that expert and to deliver the op-ed, opinion and analysis articles that newspapers, magazines and websites want. Being a published expert brings kudos, enhances the reputation of your business or sector and catches the eye of customers and clients.
Who should attend?
Directors and senior managers with responsibility for your public profile. Any staff who can benefit your business, organisation or sector by explaining its successes and challenges to the public via the media. Press officers, media officers and any other staff who can optimise opportunities to boost your organisation’s profile. Any size of business will benefit. Teams welcome.
Program Objectives (8 points)
- Understanding what makes an effective op-ed
- Knowing when to go for it
- Understanding audience
- Getting started
- Structuring an article
- Tone and language
- Knowing when to stop - and how
- How to engage with the comment desk
Training / Workshop Leader
A seasoned and respected media and communications executive, John Furbisher has a high-profile track record in journalistic leadership and in preparing public figures to face media questions.
As well as editing two daily papers and working as a staff reporter for the Sunday Times, he spent the four years before setting up Furbisher Media running the communications operation for Britain's Conservative MEPs.
His inside understanding of how newsrooms work in the UK and across Europe is unique